You probably didn't notice it, but we just spent fifty minutes mining the most valuable scarce resource in the world. No one would create any books, movies, TV shows, news, video games, sporting events, live theater, concerts, advertising, internet content or smartphone apps without the hope of attaining some.

Can noticing whether your present experience is pleasant, unpleasant, or neutral end mental suffering?

A discussion on the root cause of mental proliferation (aka mind wandering)